About me

People-first leader.
Always learning.

Development Director from Nottingham, originally from Jamaica. Over a decade building teams, bridging gaps, and trying to leave things better than I found them.

Dwayne Codling
Open to new opportunities

Development Director

Building teams that perform, and people who grow.

I've grown from frontend developer to director-level leader across some of the UK's leading digital agencies. Most recently at IDHL, I helped unite five separate development agencies into one cohesive, high-performing team.

What drives me isn't the org chart; it's the people. Watching someone step into their potential, seeing a team click into gear, building a culture where people actually want to show up. That's what I'm here for.

I'm currently open to my next leadership role where I can drive real impact.

How did you get here?

It started at university on a Multimedia course, where I discovered web design and development almost by accident. That curiosity never left. Over the years I built things, taught things, and grew more confident in both my craft and my ability to share it.

I spent four years as a Lecturer in Media at New College Nottingham, teaching students real-world frontend skills while running freelance projects on the side. Watching a student land their first industry job? That doesn't get old.

The move into agency life

I made the move into full-time agency development at JH in Nottingham, growing from frontend developer to Pod Lead, managing a team delivering large-scale eCommerce builds. That leadership role opened a door I didn't know I was walking toward. I discovered I was just as energised by developing people as I was by developing software.

The IDHL chapter

At IDHL I served first as Head of Development at Pinpoint, then as Development Director across the group. The brief: take five separate agencies, each with its own culture, and build one unified team. We established performance review structures, cross-team training programmes, and sustainable ways of working.

One highlight I'm proud of: a training initiative that helped Adobe Commerce developers upskill into Shopify, unlocking new career paths and expanding capability across the business.

Diversity & Inclusion

This matters to me personally. I've spoken at Tech Nottingham, Drink Digital, HackSoc, and allyship events in Leeds. My view is simple: if we build products for a diverse world but refuse to invest in diverse talent, we're failing everyone.

I've also advised ProjectFunction, a programme creating pathways into tech for underrepresented groups. If I can help one person find their way in who might not have otherwise, that's a legacy worth having.

"Forward ever, backward never."

Beyond work

I'm a dad first. I do the school runs, read in class with the kids, show up at sports days. Family isn't something I fit around work; it's the reason I take my work seriously.

I also compete in raw powerlifting. In March 2026 I entered my first WRPF competition and finished 2nd in my class with a 495kg total. Training taught me something I already believed but needed to live: setbacks are part of the process. How you respond defines the outcome.

Fitness

Training outside the office.

Follow along on Instagram for updates from the platform, competition prep, and the ongoing journey.

Follow the fitness journey

The best work happens when people feel valued.

Dwayne with his team at a community event
Dwayne and colleagues at a team event
Dwayne Codling